| Caption | Cuplikan | Website | viewPdf |
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| The Impact of Market Orientation and Brand Orientation on ... |
The study tests whether elements of market orientation like customer orientation, competitor orientation and internal marketing function affects brand ... |
irmbrjournal.com |
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| Customer-Defined Market Orientation, Brand Image and Customer ... |
The impact of market orienta- tion, brand image and internal marketing on brand orientation and strengthening Br [Conference session]. Proceedings of. |
www.researchgate.net |
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| Sustainability Marketing Commitment: Empirical Insights About Its ... |
May 27, 2017 ... towards exploration on marketing's influence depends on brand image orientation, not sustainability leadership or innovativeness. Moderators ... |
www.jstor.org |
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| The Role of Brand Commitment in the Retail Sector: The Relation ... |
Jun 11, 2021 ... The object of the study was the employees of. Falabella, a multinational retailer based in Chile with a strong presence in the Colombian market. |
pdfs.semanticscholar.org |
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| Corporate brand orientation: Identity, internal images, and corporate ... |
Jun 26, 2021 ... In marketing, the most prominent are marketing orientation (Kohli & Jaworski, 1990; Jaworski & Kohli, 1993), rela- tionship marketing ... |
bura.brunel.ac.uk |
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| The role of brand and market orientation on competitive advantage ... |
Abstract. Purpose – This study aims to show how market orientation (MO), brand (BR) and business strategy (cost leadership strategy and differentiation ... |
www.emerald.com |
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| Achieving Market Orientation Through Cross- Functional Integration |
Marketing strategies inside the company enhances market responsiveness, thanks to positive effects on internal communication and people management. Conduit & ... |
journal.oscm-forum.org |
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| An Internal Marketing Perspective Within A Recruitment Service ... |
The primary objective of the study is to determine the influence of internal marketing on the brand image of a recruitment agency brand in South Africa. The ... |
clutejournals.com |
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| The importance of corporate brand identity in business management ... |
The impact of product-country image and marketing efforts on retailer-perceived ... Brand orientation and market orientation—From alternatives to synergy. |
www.sciencedirect.com |
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| Sofiia Mokina, Place and Role of Employer Brand in The Structure of ... |
Corporate market (B2B) → Business Relations (BR) → Goodwill ... creating positive and attractive image of company in internal and external labor markets. |
www.economics-sociology.eu |
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